One system. One app. One true number.

Overselling happens when a sale on one channel isn't reflected on the others fast enough, so two people buy the same item. Stoki holds one true stock number for every item and updates all your connected channels within seconds of a sale — so the moment something sells on eBay, your Shopify, Etsy, and WooCommerce counts drop too. You set the real number once, and Stoki keeps every channel honest.

Because each platform tracks stock on its own and they don't talk to each other. A sale or edit on one doesn't reach the rest, so the numbers drift apart. Stoki fixes this by holding one true number underneath all of them and syncing every channel to it, so what a buyer sees is always the real count.

The gap between a sale happening and your other channels finding out. If eBay sells your last item but Shopify still shows it in stock for even a few minutes, someone can buy what you no longer have. Stoki closes that gap by updating every connected channel within seconds — not on a schedule, but as it happens.

When an order is refunded or cancelled, Stoki restores the stock — but only if the item is actually coming back to you. It treats the money and the stock as two separate things, because a refund doesn't always mean the item returned. Stoki won't quietly add stock you don't physically have, so your numbers stay honest.

Yes. Every item in Stoki gets its own Stoki ID — a short, permanent code that's unique to it — so you can track anything, even one-of-a-kind or handmade pieces with no barcode or SKU. Variations like size and colour are tracked as separate items too, so Red/Small and Red/Medium each keep their own true count.

Yes, through Stoki One POS. When you sell something in person or take a cash sale, Stoki drops that item's count across all your online channels straightaway — so a market-stall or shop-counter sale can't leave something listed online that you've already sold. Your offline sales stop being invisible to your online stock.